What is a No Cost EMI and Does it Work in Your Benefit?

If you have, ever, at any point in your life, wished to buy something you can’t afford, then you have a pretty good idea of how frustrating that is. And it doesn’t matter whether it’s a basic necessity or just a want; the feeling is more or less the same.

With the advent of the No Cost EMI solution, now all that is behind us. Nearly all consumers and merchants have heard of such a payment option, but it often brings forth the question of whether or not we should use it.

This post aims to discuss this payment method and why merchants should adopt it. But first, let’s understand what No Cost EMI is.

What is No Cost EMI?


EMI means Equated Monthly Installments. No Cost means ZERO Charges. Therefore, no-cost EMI is a pay later payment option unlike any other because there are no interests. Once the customer agrees on the purchase price with the merchant, that’s it!

All they have to do now is divide that amount by the number of installments using the No Cost EMI calculator online to determine the exact amount due each month.

With no-cost EMI, customers also get to complete credit or debit card EMI transactions at no extra cost. That’s why it’s also called zero-cost EMI.

So Why Use No Cost EMI?

No-cost EMI is one of the most favourite payment methods in India right now. It’s changing the way people shop in an unprecedented manner. In fact, even the statistics can confirm that out of every two Indians, one of them is open to the idea of taking a loan to better their lifestyle. That’s 50% of the entire population. These numbers can only go up as time goes by if we take such trends into account.

That said! Below are some reasons why merchants and business owners should use this no-cost EMI pay later payment method.

No Cost EMI is Available on Multiple Channels

The foremost advantage of using no-cost EMI is its availability on multiple channels, both online and offline. It covers areas such as:

  • Online retail
  • Fashion
  • Education
  • Health
  • Furniture
  • Travel

Below is a list of the most popular no-cost EMI platforms

  • Paytm
  • Flipkart
  • Amazon
  • Make my trip
  • ZEFO
  • Sleepycat
  • Flo
  • Great learning
  • UpGrad
  • Cuemath
  • Cure.fit
  • Myntra, etc.

As a business owner, you can offer the payment method to improve sales across multiple platforms.

No Cost EMI is Readily Available Online

Historically, no-cost EMI services were only available through banks, exclusively to customers who owned a debit or credit card, and involved rigorous paperwork. Such an approach made it difficult for businesses to offer the payment option, but times have changed.

Today, no-cost debit card EMI is available to nearly everyone depending on the credit score and financial records history. Platforms like the ones mentioned above are pivotal in making the process secure and utilising the benefits of contemporary transaction norms.

Improve Sales with No Cost EMI

There’s only one reason you are in business, to make your customers happy and generate more revenue. That’s what you get from No Cost EMI.

One reason why customers love this pay later payment option is the purchasing power they get from it. As a result, you can attract new customers to purchase from you. That will translate to more sales and improve the revenue figures.

Another way you can profit from No Cost EMI is by partnering with different dealers in different product types ranging from furniture to electronics. With this option, you will receive a small return for every debit card EMI transaction you complete. As a bonus, you will also get personal information such as ID, contact, proof of income, etc., about your customers.

Technically, these are prospects for various other offers you might have in your business.


You will never go wrong with no cost EMI. It’s a stellar pathway that improves the business experience for you and your customers. More importantly, the customers gain more control of their purchases. As a result, a business owner can target an untapped market and attract new customers.






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